Brand Kit
Our Brand Kit helps you represent Vienna Blockchain Week correctly in digital and printed materials. Please use the logos, colours, fonts, and brand guides available on this page.
Download All Assets
Brand Logos
VBW 2026 Logos
Download our official logos in various formats. Always use the appropriate version for your context.
Primary Logo
The primary logo is the preferred version for all marketing materials, websites, and printed assets where sufficient space is available.
Secondary Logo
Use the secondary logo when horizontal space is limited or for social media profile images and favicons.
White Logo
Use the white version on dark backgrounds, photos, or colored surfaces to ensure visibility and contrast.
Wordmark
The wordmark can be used in editorial contexts or when the full logo doesn't fit. Requires approval for external use.
Usage Guidelines
Logo Usage Rules
Please follow these guidelines to maintain brand consistency across all materials.
Do Not
Don't stretch or distort
Always maintain the original aspect ratio of the logo.
Do Not
Don't change colors
Only use approved brand colors for the logo.
Do Not
Don't add effects
No shadows, gradients, or other effects on the logo.
Do Not
Don't crowd the logo
Maintain minimum clear space around the logo.
Color Palette
Brand Colors
Our color palette is designed to convey trust, innovation, and professionalism. Click any color to copy its hex code.
VBW Blue
rgb(var(--acc-fill))
RGB: 37, 88, 168
Primary brand color, headlines, buttons
VBW Dark Blue
rgb(var(--acc-fill))
RGB: 30, 74, 138
Gradients, hover states, accents
VBW Navy
rgb(var(--elev))
RGB: 15, 40, 71
Dark backgrounds, footer
White
#FFFFFF
RGB: 255, 255, 255
Backgrounds, text on dark
Light Gray
rgb(var(--page-alt))
RGB: 248, 249, 250
Section backgrounds
Dark Gray
rgb(var(--ink-soft))
RGB: 51, 51, 51
Body text, paragraphs
Typography
Fonts & Typography
Primary Font
Arial
Arial is our primary typeface, used for headlines, body text, and all marketing materials. It's clean, professional, and highly readable.
Bold – Headlines & CTAs
Semibold – Subheadings
Regular – Body Text
Light – Captions & Notes
Alternative / Web
Inter
Inter is used as a web-safe alternative, optimized for digital screens. Available free from Google Fonts.
Download from Google FontsPartner Resources
Assets for Partners
VBW 2026
× Partner Logo
Partnership Lockup
Use this template to create co-branded assets for your partnership announcements and social media.
Download Template📸
Key Visuals & Photos
Key Visual & Imagery
Access our official event photos, key visuals, and promotional imagery for your marketing materials.
Browse GalleryMessaging
Messaging Guidelines
VBW Boilerplate
Vienna Blockchain Week is Central Europe's premier blockchain and digital assets conference, taking place annually in Vienna, Austria. VBW brings together industry leaders, regulators, investors, and innovators to discuss the future of Web3, DeFi, and digital asset regulation. Organised by DLT Austria at the iconic DC Towers.
Key Hashtags
Wordmark Rules
- ✓Write as Vienna Blockchain Week or VBW
- ✓For 2027: VBW 2027 or VBW27
- ✓With dates: VBW 2027, June 2–3
- ✗Never: "vienna blockchain week" (lowercase)
Brand Guidelines
Download Full Brand Guidelines
Get the complete brand guidelines PDF including detailed specifications, use cases, and additional resources.
Download PDFQuestions about brand usage?
media@viennablockchainweek.at